Discovery is key to N&R’s new RW&CO concept. Focal destination rooms are used as termination points for both men’s and women’s product lines. Freestanding and perimeter cases throughout the store designate clear category and lifestyle areas and offer built in opportunities for brand messaging and in store navigation.
High product volume and weekly floor set changes make it important for all millwork to share hardware, enabling merchandise to be easily shifted throughout the store. Incorporating natural materials like marble, oak, warm metals and stone instills a residential quality, while communal areas like the fitting rooms and cashwrap take their cues from workspace designs.